WANGDA
Press Dinner
Time 2025
Location New York, NY
Role PR Manager
Event management, Creator Engagement
WÀNGDA hosted an exclusive, invitation-only private dinner “Summer Nights” on Saturday, June 28, 2025. Designed as a refined and intimate gathering, the event offered an early preview of WÀNGDA’s upcoming Soft Armor collection and served as a new collection launch and influencer, press, and community activation
Soft Armor Collection
Soft Armor reimagines childhood dreams as enduring sources of strength. At its core, the collection is a study in duality structured yet tender, minimalist yet emotive. Each piece is crafted for individuals navigating adulthood while holding onto the spirit of who they once were.
Community &
Industry Connection
Highlight
The evening gathered a curated guest list of editors, buyers, influencers, and media professionals.
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Lisa Nocole James
Model and Influencer
Casell Farere
Forbes Editor
Aaron Royce
Daily Front Row Editor
The atmosphere fostered meaningful conversation and community within an immersive, brand-aligned setting.
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Post-Event Amplification
Oversaw social recap and influencer deliverables, generating multiple earned posts and mentions that extended visibility beyond the physical event. Coordinated photo selects and coverage highlights for brand and PR follow-ups
Excecution
Event Concept & Management
Led the full event planning and on-site coordination from venue curation and guest list management to décor styling and run-of-show execution. Ensured all brand touchpoints—from table settings to menu design—reflected the aesthetic of the new Soft Armor collection.
Creator & Media Engagement
Led the outreach process and RSVP management for top-tier editors, stylists, and creators to align attendance with WÀNGDA’s target audience. Strengthened relationships with key media representatives and tastemakers, driving organic coverage and post-event amplification.