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Location  New York, NY

Moft “Living My Flow” Campaign

The Moft "Living My Flow" Campaign is a global initiative that spotlights creatives, multi-taskers, and world travelers who embrace a limitless, on-the-go lifestyle. Through strategic collaborations with artists from different industries, the campaign showcases five visionary artists—spanning fashion, furniture, neon art, sustainable textiles, and wood sculpture—demonstrating how Moft’s ergonomic, adaptable accessories integrate seamlessly into their creative processes. By leveraging storytelling-driven content and influencer partnerships, "Living My Flow" amplifies Moft’s commitment to functional design, mobility, and creativity, resonating with a global audience.

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Time  2024-2025

Role  Project Manager 

Project Management, Brand Partnership, Media Relations

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Objective of 
the Campaign

To amplify awareness of MOFT’s Snap Phone Tripod Wallet MOVAS™ through authentic creator storytelling, showcasing how the product complements the everyday flow of diverse creatives.

Execution

5 KOLs

5 Personal Documentation

Activated
& Creative Product Shots tailored per creator
Cara Marie Piazza
Christopher Chan
Juno Shen
Sophie Collé
Tommy Bogo
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Media Exposures

Generated more than 466M UVM of Media Impression

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Forbes

"MOFT has positioned itself as the perfect gift for fashion-forward creatives. Known for their sleek, origami-inspired tech accessories..."

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LA Weekly

"Los Angeles-based designer Tommy Bogo has teamed up with tech accessory and lifestyle brand MOFT to share his creative journey as part of the innovative Living My Flow campaign..."

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New York Weekly

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FWO

"The featured artists in this campaign represent a range of creative disciplines, each bringing their own vision of inspiration, craftsmanship, and innovation..."

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