The NEIWAI ACTIVE x New York City Ballet Campaign is a collaboration that blends graceful movement with functional performance wear, celebrating the synergy between ballet and activewear. Rooted in strength, elegance, and self-expression, the campaign highlights NEIWAI ACTIVE’s versatile designs through the artistry of NYCB dancers. Featuring visually captivating content, storytelling-driven marketing, and influencer amplification, the campaign reinforces NEIWAI’s commitment to empowering movement and redefining modern femininity.