Momcozy
NYFW Pop-up Lounge
Time 2024
Location New York, NY
Role Project Manager
Project Management, Media Relations, Social Campaign
Momcozy’s 2024 NYFW Pop-Up offered an immersive brand experience celebrating modern motherhood through the lens of fashion. Showcasing its latest maternity and baby care innovations, the event featured interactive activations, influencer collaborations, and panel discussions. By blending functionality with elegance, Momcozy fostered a stylish, community-driven space that reinforced its mission to empower mothers.
Designed as an immersive moment within the high-fashion energy of New York Fashion Week, the event brought together a community of mothers, creators, and care advocates.
"Together, We Grow"
Press Day Highlights
Fashion icon and luxury handbag designer Rebecca Minkoff was in attendance for an exclusive chat.
Nina Tiari, Sabina Karlsson, Amanda Tice and Mara Martin shared their experiences navigating motherhood while maintaining stellar careers.
Danielle Panabaker arrived to pick out the perfect gift for Caity Lotz as she embarks on her motherhood journey.
Supervised on-site operations, ensuring a seamless guest experience and real-time problem solving.
Role - Project Manager
Execution
Project
Management
Media
Outreach
Oversaw planning, logistics, and execution
Secured venue, coordinated vendor partnerships, and managed production timelines
Compiled post-event reporting, consolidating media impressions, influencer content, and event performance metrics.
Directed influencer and media outreach, securing targeted attendance and brand-aligned coverage.
Impact Metrics
30+
Top Influencers & Press
150+
Press Day
Attendees
550+
Daily Footprint Visits
44+
Media Placements
20+
Organic Media Placements
151M
UVM Media Impressions
100+
2M+
Organic Social Impressions
Social Posts
Media Exposure
Social Media Exposures
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OMG Culture Magazine
