URBAN REVIVO STORE ACTIVATIONS
Time 2025
Location New York, NY
Role Project Manager
Brand Partnership, Media Relations
Urban Revivo activated SoHo with two street experiences: a live DJ booth (Oct 11–13) and a branded coffee cart (Oct 18–19) offering complimentary coffee and in-store vouchers, strengthening the brand’s connection with New York’s creative community.
Challenge
Located in SoHo—one of NYC’s most competitive retail districts—the store initially struggled to capture organic foot traffic, with nearby flagship brands attracting most passerby attention.
Results
DJ booth and coffee cart activations increased store traffic and local awareness, driving a steady flow of visitors and strengthening the brand’s presence in SoHo.
Highlights
01. Successfully Increased the Store Traffic
01
DJ BOOTH
01.1 / TRAFFIC
2,662
01.2 / SALE
29,013.59
01.3 / NEW VIP
79
02
COFFEE CART
01.1 / TRAFFIC
3,006
01.2 / SALE
33,494.63
01.3 / NEW VIP
477
03
WOW
01.1 / TRAFFIC
12.9%
01.2 / SALE
15.44%
01.3 / NEW VIP
503.8%
02. DJ Booth & Coffee Cart Set Up
03. Event Highlights
Execution
Led strategy and execution of a SoHo store activation to drive foot traffic and in-store conversion.
Designed shareable moments to amplify social engagement.
Managed production, vendors, and storefront visuals for a cohesive brand experience.
Analyzed results to optimize future activations and ROI.