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ZEELOOL x
Parbal Gurung 

Time  2025

Location  New York, NY

Role  Project Manager 

Brand Partnership, Media Relations

ZEELOOL, the global eyewear brand celebrated for its bold self-expression, partnered with renowned New York designer Prabal Gurung for an exclusive eyewear collaboration unveiled during NYFW SS25. The partnership blended ZEELOOL’s vibrant design language with Gurung’s sophisticated, multicultural vision, highlighting individuality and empowerment.

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High-impact pre-launch moment by placing ZEELOOL eyewear on Prabal Gurung for the Met Gala 2025 red carpet 

Highlights

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Each frame, named after Hollywood legends — Sophia Loren, Cher, Marilyn Monroe, Debbie Harry, and Grace Kelly — reflects strength, elegance, and individuality.

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Execution

01.

02.

03.

End-to-End Coordination

Campaign Execution

Operational Management

Managed cross-team collaboration between ZEELOOL and Prabal Gurung’s creative studio, aligning design, production, and PR timelines for a seamless NYFW launch.

 Oversaw creative production, press outreach, and influencer activations, ensuring consistent storytelling and timely delivery across all launch touchpoints.

Supervised budgets, vendor coordination, and post-campaign reporting, driving on-schedule execution and measurable results in media exposure and brand visibility.

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Media Exposure

7 coverages and 3.79 million UVM

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The Quality Edit

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Fashionista

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L'OFFICIEL

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POPSUGAR

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T2ONLINE

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FOCUS Mag

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