HEFANG
U.S. Media Strategy
Time 2024-25
Location New York
Role PR Manager
Media Relations
HEFANG Jewelry entered the U.S. market aiming to build brand awareness and establish cultural relevance among fashion-forward consumers. As a contemporary jewelry brand rooted in Eastern aesthetics, the key challenge was translating the brand story into a narrative that resonates with the U.S. fashion and lifestyle media landscape.
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PR Strategy
01
Position HEFANG as a contemporary jewelry brand merging Eastern design with global fashion sensibilities
03
Secure fashion, lifestyle, and business media coverage through strategic storytelling
02
Develop founder-led storytelling to communicate brand vision and design philosophy
04
Align outreach with key cultural and retail moments to drive timely editorial placements
Media Exposures
Total 10 exposures with a total 1.26M UVM
FASHIONISTA
FWO
VIRTUOGENIX
BAZZAR
BUSTLE
FLANELLE
BUSINESS WOMEN
ELLE
THE LA FASHION MAGAZINE
L’OFFICIEL