Location New York, NY
MOFT x TOMBOGO
Time 2025
Role Project Manager
Brand Partnership
MOFT and TOMBOGO officially unveiled their 2025 collaboration — a bold fusion of avant-garde design and functional innovation. The collection introduces a range of reimagined mobile accessories, including multi-functional stands, detachable clips, and new storage add-ons, redefining what mobility and creativity look like in everyday life.
Highlights
High-impact pre-heat stimulation by placing VOOGLAM eyewear for TOMBOGO NYFW Showroom.
Compelling Campaign Narrative: Showcased campaign visuals and videos highlighting a capsule that blends technology, structure, and futuristic aesthetics into functional, wearable design.
Excecution
Strategic Partnership Development
Led the partnership strategy between MOFT and TOMBOGO, aligning creative vision and launch goals across both teams.
Creative Storytelling & Brand Alignment
Directed unified storytelling across campaign visuals and activations to reflect both brands’ forward-thinking identity.
Integrated Launch Planning
Orchestrated the go-to-market plan, including product seeding, media relations, and influencer outreach.
Global Team Coordination
Coordinated U.S.–China teams to ensure smooth collaboration and a timely NYFW launch.